Market development partner  ·  India

We connect principals to their markets, since 1999.

Jalan Infosystem runs the last mile for its principals across India, from chain stores in the metros to single counters in towns of 10,000 people.

1999

In distribution since

3,000

Retail counters serviced

650+

People on the ground

A roster built over decades

25+ brands, one operating standard.

Across the four-company group we represent 25+ principals, from global category leaders to Indian household names in mobile, IT hardware, consumer durables and lifestyle.

More than distribution

Four functions between warehouse and counter.

The principal sets policy. Jalan Infosystem runsstrategy, software, sell-out and service on one stack,from the warehouse to the counter.

01

Distribution & Logistics

Last-mile coverage into Tier 4 and Tier 5 markets, with every visit, counter and delivery tracked. Stock placed and moving,counter by counter.

02

Marketing & Demand Generation

Performance media on Meta and Google routes every lead to asell-out team and the nearest store.

03

Retail Enablement

In-store activity across 700+ of those counters, run year round and aligned to each principal's launches, alongside in-shop demonstrators carried on the Jalan Infosystem payroll, dealer meets and performance trip schemes that keep the retailer invested in sell-out.

04

Trade-in & Service

A dedicated trade-in team drives golden transactions and higher attach ratios, the next lever of growth for the business. Sell-out managers and structured incentives hold retailer attention at the point of sale.

The operating layer

A distribution business that runs on software.

Field visits, deliveries and retailer incentives each run on a dedicated system, and the records they produce are what principal reporting is built from.

Field

Salesforce

Every visit, every counter and everyorder is logged in the field, with ageolocation and a timestampagainst it.

Delivery

EPOD and Fretron

Every sales order invoice goes directly to the retailer. Fretron connects the courier companies carrying the shipment, so delivery timelines are tracked to the point of handover.

Retailer loyalty

JALAN Rewards

The group's own application, on iOS and Android. The retailer scans a QR code at the point of sale, accrues points and redeems them through the application

App Store   →Google Play  →
Books and reporting

The ERP & Power BI

Stock, invoicing and settlement close on one system across the four group companies, and reconcile into interactive dashboards.

Every invoice reaches the retailer directly, and Fretron tracks the courier against the delivery timeline.

Since 1999 · Across India

Reach the last mile anywhere in India.

India is one of the world's most demanding distribution geographies: difficult logistics, fragmented retail, multiple languages. The four Jalan Group companies run 38 offices and warehouses across the country, from Delhi and Mumbai to Teliamura. The counters they serve run from metro flagships down to Tier 4 and Tier 5 markets

Registered headquarters, Kolkata
Offices and warehouses
Opening soon
Headquarters state
States with a facility
38

Facilities across India

Offices and warehouses in 19 cities, under the four group companies, with Burdwan and Goalpara opening next.

11

States and union territories

From Delhi and Maharashtra to Tripura and Meghalaya, with coverage extending to the Andaman and Nicobar Islands.

4

Group companies

Jalan Infosystem, Link Telecom, Jalan Brothers and Pashupati Commerce, on one operating standard.

The same network reaches 3,000 retail counters, down to Gram Panchayat level.

Proof on the ground

Two counters. The same playbook.

A new market and a mature one, run on the samemethod. Both grew year on year.

El Dorado, upcountry West Bengal

A store in a market with no offline distribution present. Wetook over the Google business listing, added imagery andsearch keywords, and earned organic rank on search.

+466%

Google profile views

42,844 over the period
7,141

Average monthly views

Up 135% from a standing start
10 to 45

MacBook units per quarter

Secondary sell-out

Priya Mobile Park, Belghoria, Kolkata

An established store in the Kolkata metro, grown year on
year through the same playbook, with no change to the
format.

+272%

Business profile interactions

6,579 to 24,474 year on year
+149%

Calls made to the store

4,219 to 10,506 year on year
13,968

Store searches

Over the measured period
A family of companies · Since 1941

Four companies. One discipline.

Jalan Infosystem sits within a family-run group whose oldest company has operated since 1941. Each specialises by sector and geography, under one board.

1941

Jalan Brothers
Consumer Durables

1941

Pashupati Commerce
Durables & Retail

1999

Jalan Infosystem
Telecom & Mobility

2002

Link Telecom
IT & Telecom

Jalan Infosystem

Est. 1999
The group's mobility arm and the home of  brands such as Apple, OPPO and JBL, distribution across India
Key Partner
Apple
Territory
WB · JHK · NE

Jalan Brothers

Est. 1941
The founding company, distributing consumer durables since 1941 across Maharashtra, Madhya Pradesh, Chhattisgarh, Jharkhand and West Bengal.
Key Partner
Blue Star · Godrej · LG
Territory
MH · MP · CG · JHK · WB

Link Telecom

Est. 1941
IT hardware distribution and the group's largest geography, reaching eight states and the Andaman Islands.
Key Partner
HP
Territory
8 states + A&N

Pashupati Commerce

Est. 1997
Retail-led distribution for the Titan group's lifestyle portfolio, anchored in WestBengal.
Key Partner
Titan
Territory
West Bengal

The Board · 90+ years of collective experience

Jalan Brothers

Chairman
Former CEO of Reliance Infrastructure. More than 40 years building and scaling billion dollar businesses. IIT Kanpur. Wharton.

Amit Jalan

Director
More than 30 years in telecom distribution.Colgate University.

Akshay Jalan

Director
Formerly of Credit Suisse. More than 15years in IT. Wharton.

Kunal Jalan

Director
More than 10 years in retail. Leads thegroup's principal partnerships. NYU Stern.
Demand, generated and measured

A year of work,

measured.

Every figure here is operational, and traces to a counter, acampaign or a delivery.

These are operating metrics, not commercial terms. Brand-levelcommercials are shared directly with partners under NDA.

1

M+
People reached

Targeted Meta and Google campaigns, last year.

20

K+
Customer actions

Attributable to digital,
last year.

2.77

M
Influencer views

25 content items
on Instagram.

2

+
Applications deployed

Jalan Rewards, live on Google Play, runs retailer incentives at the counter.

Demand, generated and measured

A year of work, measured.

Every figure here is operational, and traces to a counter, a campaign or a delivery.

1

M+
People reached

Targeted Meta and Google campaigns, last year.

20

K+
Customer actions

Attributable to digital,
last year.

2.77

M
Influencer views

25 content items
on Instagram.

2

+
Applications deployed

Jalan Rewards, live on Google Play, runs retailer incentives at the counter.

These are operating metrics, not commercial terms. Brand-levelcommercials are shared directly with partners under NDA.

Partner with us

Our job is to make the principals we carry, succeed.

Jalan Infosystem aligns to each principal's operating model and provides the insight to influence policy. Most partnerships here run a decade or more.

Reliable

Clean scheme settlement, and relationships thathave held for decades.

Customer actions

Operations run on software, and grow without losing the last mile.

Transparent

Open accounts, low attrition, and metrics tied to sell-out.

Registered office
Jalan Infosystem Private Limited
41A AJC Bose Road, Kolkata 700017