What we do
Jalan Infosystem connects premium technology principals to their markets, and runs the whole operation that keeps product moving: distribution, counter development, the field team, marketing, lead generation and the software beneath it. Systematic, relationship-led and built to scale. Take one service, or hand us the lot.
Direct Apple distribution across West Bengal, Jharkhand and the North-East, held with retailers for decades.
Offices, 2 opening
→
New counters opened in upcountry markets, and mature counters grown through organic search.
Counters proven below
→
A dedicated Apple field organisation, recruited, trained and managed in-house rather than by the principal.
Offices, 2 opening
→
ATL and BTL through the year, timed to each principal's launch schedule and the festival calendar.
Counters, BTL
→
Online discovery generated through influencer content, qualified over chat, routed to the nearest store.
Full-cycle system
→
Six named systems that give the principal a live view of the field, from counter visit to delivery.
Named systems
→
Distribution & channel
Jalan Infosystem connects premium technology principals to their buyers through established offline channels, from metro flagships to towns of 10,000 where national distribution runs thin. Sell-in reaches the counter, and secondary sell-out is reported back to the unit.
Channel development opens a counter where no offline route existed, and grows one that is already trading, worked in Tier 4 and Tier 5 markets ahead of the demand curve.
Jalan Infosystem offices
Apple territory
West Bengal
4
Kolkata
Howrah
Asansol
Medinipur
Jharkhand
2
Ranchi
Dhanbad
North-East
4
Guwahati
Shillong
Agartala
Teliamura
Opening
2
Goalpara
Burdwan
10 offices operating, 2 opening. Registered office at Unit 005 & 006, Diamond Prestige, 41A AJC Bose Road, Kolkata 700017.
Proof · Channel development
The retailer's Google listing is taken over, imagery and keywords are added, and organic rank is earned within the store's own catchment. Both counters were measured over the same period.
New market
Upcountry West Bengal
Starting point
A single store in a town of 10,000 in upcountry West Bengal, with no offline route to market present.
Result
Organic rank on search brought footfall, and secondary sell-out followed.
Google profile views
42,844 over the period
Average monthly views
Up 135% from a standing start
MacBook units a quarter
Secondary sell-out
Mature counter
Belghoria, Kolkata
Starting point
An established store, already trading, in a competitive metro catchment.
Result
The same method lifted interactions and calls year on year.
Profile interactions
6,579 to 24,474
Calls to the store
4,219 to 10,506
Store searches
Over the period
The field team
In-shop promoters and managers are recruited, trained and run inside the group's own Apple organisation, not by the principal. A Route Trainer, and zonal and area business managers, hold execution consistent across the three-state territory.
The organisation more than doubled across two years, and every role is filled and managed in-house.
The Apple organisation
FY25
People in the dedicated Apple organisation
Sales
36
29 area business managers, 4 zonal business managers, 2 in trade-in, 1 general manager.
Sell-out
23
17 in-shop demonstrators, 3 in marketing, 2 sell-out managers, 1 Route Trainer.
Support
45
35 in logistics, and 10 across accounts, legal, credit control, MIS and automation.
Apple team, FY20 to FY25
20 → 104
20
21
22
23
24
25
17 in-shop demonstrators work the counter at the point of sale. Payroll and HR run on GreytHR, with low attrition.
Demand
Activity runs above the line and below it, timed to each principal's launches and the festival calendar. A separate lead-generation system, led by influencer content, sends online demand to the counter.
Offline marketing
Above and below the line
Below-the-line deployment
700+ counters
Outdoor hoardings, last year
100+
Press advertising
Runs alongside outdoor
Dealer meets and retailer recognition
WB, Jharkhand, North-East
Foreign trip incentive
Performance-based
Sponsorship and sales drives
Cricket to marathons
Festival activations
Timed to the calendar
The calendar is set against each principal's launches. Offers run with the sell-in and sell-out teams.
Lead generation, stage by stage
In beta
Influencer content
Run through one managed page.
Performance media
Targeted on Meta and Google.
Chat and calls
WhatsApp API and a tele-caller team.
Nearest store
Assigned by geolocation mapping.
Confirmed sale
Followed up by a sell-out team.
The system is in beta. Each stage is being tuned for conversion before full rollout.
How we operate
Every counter visit, delivery and shipment is captured at source and surfaced to the principal in near real time. Each system is listed with what the principal sees in it.
Market data and counter visits, with geolocation and geotagging.
The principal sees
Counter coverage and rep time, by territory.
Last-mile carriers digitised, with ratings and delivery windows.
The principal sees
Carrier performance against those windows.
Every sales order invoice goes directly to the retailer, confirmed at the point of receipt.
The principal sees
Proof of delivery, per consignment.
Purchases and shipments tracked in real time.
The principal sees
Stock and shipment position.
Payroll and HR for the whole field team.
The principal sees
Headcount and field-team stability.
Interactive dashboards across the whole stack.
The principal sees
The whole loop, in one dashboard.
Capture →
Move →
Confirm →
Reconcile →
Report
Six named systems, read as one loop.
How we operate
Four commitments the group holds to every principal and every channel partner.
Retailer and sub-distributor relationships held across India, some for decades.
Accounts and channel schemes settled cleanly and on time.
The field team stays. Payroll and HR run on GreytHR.
Counter-level data surfaced so the principal can shape policy.
Retail counters served
The same standard holds at every counter the group serves.
Figures on this page are operational and trace to the Jalan Infosystem corporate presentation of December 2025. Commercial terms are shared with partners directly, under NDA, and are not published here.
Partner with us
Jalan Infosystem takes on a principal's entire offline operation, from warehouse to counter, and reports it in the detail the board reviews. Several of these relationships are now more than ten years old.
Company
Jalan Infosystem Private Limited
Office
Unit 005 & 006, Ground Floor, Diamond Prestige
41A AJC Bose Road, Kolkata 700017
info@jalan.co.in
Phone
033 6135 4444
Hours
Monday to Saturday
10:00 to 19:00 IST
38 facilities · 19 cities · 11 states and union territories